The Member States of UN Tourism have come together to concentrate on advancing “Brand Africa” and looking into fresh avenues for expansion and diversification throughout the continent.
“Promoting Africa to Unlock Tourism Investments and the Sector’s Growth Potential,” a conference organized by the Regional Commission for Africa, brought together executives from the public and commercial sectors to explore new avenues and come up with answers to some of the most urgent problems. The Forum was a component of UN Tourism’s larger focus on giving its Members the tools they need to promote a fresh, optimistic story for the industry throughout the continent.
UN Secretary-General for tourist Zurab Pololikashvili welcomed the dignitaries and emphasized the need of collaborating closely with African Member States to promote the region’s tourist industry’s diversity and distinctiveness. Executive Director Natalia Bayona reiterated his thoughts, stressing the critical need to increase sector investments in order to spur innovation and creativity and solidify African travel destinations’ place on the world tourism map.
Stakeholders included the CEO of Zambia Tourism Agency, the leaders of Africa Tourism Partners, and prominent members of the region’s top enterprises and civil society organizations, including Meta, in addition to important UN tourism experts. The topic of conversation was enhancing Brand Africa, especially through more public-private cooperation. Top media analysts offered their perspectives on Think Tank talks on “shifting the narrative” of African tourism, while delegates also expressed their thoughts on reinventing the image of Africa to promote more competitiveness in the travel industry.
https://tp.media/r?marker=406938&trs=206974&p=8310&u=https%3A%2F%2Fwww.airalo.com&campaign_id=541